In the realm of cinematic creation, Shahid Kapoor and Kriti Sanon are set to collaborate for the maiden time in the android-infused romantic comedy, “Teri Baataon Mein Aisa Uljha Jiya.” This marks Kapoor’s reentry into the realm of dance after a hiatus spanning a decade. The movie has gracefully made its digital presence known over the past month, with its music resonating well among the diverse audience. The Central Board of Film Certification (CBFC) has bestowed a U/A certification upon the film, with an approved runtime of precisely 2 hours and 23 minutes.
The cinematic venture, “Teri Baaton Mein Aisa Uljha Jiya,” is poised for an extensive release across India through Pen Marudhar, targeting an expansive screening on over 2500 theaters, as per industry projections. The advance ticket bookings for the film commenced on Tuesday, eliciting a response that can be deemed more than satisfactory. As of Thursday at 9:30 AM, the film, led by Shahid Kapoor and Kriti Sanon, has successfully vended 12,800 tickets across the top three national cinema chains – PVR, Inox, and Cinepolis. The anticipation is for this family-oriented spectacle to conclude its pre-sales within the top three chains, reaching an approximate count of 30,000 tickets solely for the opening day. While discussions about potential corporate bookings surfaced last week, the current trend indicates an absence of irregularities in the national chains, with sales exhibiting a completely organic trajectory in PVR, Inox, and Cinepolis.
To offer a comparative insight, last year’s blockbuster “Zara Hatke Zara Bachke” managed to sell 22,000 tickets in the top three chains, securing an opening above the remarkable 5-crore milestone. Conversely, “Shehzada” achieved sales of 30,000 tickets, “Bhediya” stood at pre-sales of 33,000, and both “Jug Jugg Jeeyo” and “Satya Prem Ki Katha” garnered sales figures of 56,000 and 57,000 tickets respectively. Films that achieved around 30,000 ticket sales debuted within the 5 to 7 crore range, while “Jug Jugg Jeeyo” and “Satya Prem Ki Katha” commenced with impressive figures of 8.40 crores and 8.20 crores respectively.
Forecasting the opening figures for “Teri Baaton Mein Aisa Uljha Jiya” based on the advanced booking trends, the film aspires to realize a first-day revenue ranging between 5.50 to 6.50 crores, with a significant proportion originating from the national multiplex chains. With a clear path ahead, the film’s destiny hinges on positive word-of-mouth within the audience. The digital success of its music has heightened awareness, yet the audience awaits the communal verdict before making their way to the theaters.
Considering the Valentine’s Day timeframe during the weekdays, “Teri Baaton Mein Aisa Uljha Jiya” anticipates an additional boost on Tuesday and Wednesday. With ample exposure and no concurrent competition, the onus is on the entertainment quotient to strike a chord with the audience. Placing trust in Dinesh Vijan’s successful track record in this genre, expectations are high for his directorial sensibilities to once again hit the bullseye. Stay tuned to Pinkvilla for further updates.
