In the realm of cinematic performances, Article 370, featuring Yami Gautam and Priyamani in pivotal roles, emerges as an unexpected triumph at the box office, gradually surpassing the coveted Rs 55 crore milestone within a mere 13 days. Since its grand debut, the film has exhibited remarkable resilience, with its financial returns maintaining a commendable stability, courtesy of the potent influence of positive word-of-mouth. In stark contrast, the cinematic journey of Vidyut Jamwwal’s Crack, which commenced on the same auspicious day, finds itself ensnared in a descending spiral, grappling with the arduous challenge of achieving financial equilibrium.
Turning our attention to the cinematic narrative crafted by Yami, Article 370 garnered a noteworthy sum of Rs 1.60 crore at the box office on the thirteenth day of its cinematic journey. This achievement propels the film’s cumulative revenue to an impressive Rs 55.95 crore. However, the impending Friday assumes pivotal significance for this political drama, as a plethora of new cinematic offerings queue up for release.
The cinematic creation of Kiran Rao, Laapataa Ladies, has steadily gained momentum, captivating audiences and enticing them to the theater seats. Furthermore, the impending release of the film Shaitaan, featuring the esteemed duo of Ajay Devgn and R Madhavan, sparks early indications of promising viewer interest. Consequently, prognostications suggest that Article 370 may encounter formidable competition, potentially leading to a decline in its numerical achievements over the forthcoming weekend. Noteworthy is the fact that the directorial helm of this production belongs to Aditya Suhas Jambhale, with Aditya Dhar serving as the producer.
In the case of the cinematic endeavor titled Crakk-Jeetega Toh Jiyegaa, a noticeable deterioration is discernible in its box office returns. Wednesday’s screening yielded a meager sum of Rs 16 lakh, as reported by Sacnilk. The film, under the adept direction of Aditya Datt, has garnered a cumulative box office revenue of Rs 13.75 crore within the domestic market. The cast of Crakk boasts talents such as Amy Jackson portraying Patricia Novak, Arjun Rampal embodying the character of Dev, Nora Fatehi bringing Alia to life, and Vidyut Jammwal assuming the role of Siddharth Dixit, affectionately referred to as Siddhu.
Further contributing to the film’s ensemble are the talents of Ankit Mohan, Jamie Lever, Bijay Anand, and Rajendra Shisatkar. Released on February 23, Crakk, co-produced by Abbas Sayyed and Vidyut Jammwal, encountered a reception characterized by a mix of reviews.