NEW DELHI: India, which bans direct promoting for alcohol, is about to quickly announce sweeping guidelines that may also ban surrogate advertisements and occasion sponsorships, a transfer that might pressure main liquor corporations to transform advertising and marketing campaigns.

Such surrogate advertisements typically sidestep the ban by displaying much less fascinating objects corresponding to water, CDs or glassware emblazoned with logos and hues related to their most important product, and are sometimes promoted by in style Bollywood movie stars.

“Corporations endorsing tobacco and alcohol advertisements deemed misleading might face fines and celebrities banned from promoting,” in accordance with a prime shopper affairs civil servant and a Reuters report.

“You possibly can’t take a roundabout strategy to promote merchandise,” Nidhi Khare, an official, advised Reuters, including that the foundations had been anticipated to be launched inside a month. If advertisements are discovered to be deceptive, those that are promoting (merchandise), together with celebrities, may also be held accountable.”

The adjustments are more likely to spell large change for wine makers in India, which is the world’s eighth-largest wine market by quantity, and Euromonitor estimates India’s annual income is $45 billion.