Regard the latest declaration from the Softbank-funded corporation, Meesho, as they unveiled their decision to withdraw approximately 200,000 items from their online retail hub throughout the preceding quarter. This strategic move ensued subsequent to stringent quality assessments, with the objective of reducing the prominence of poorly rated merchandise by approximately 20% within a six-month timeframe.

 

According to statements released by the company, the meticulous evaluation of product quality was executed through an exhaustive examination of consumer appraisals, rankings, and input. Following this comprehensive scrutiny, it was disclosed that around 200,000 items were delisted from the platform during the preceding quarter, as per reports from PTI.

 

Meesho further expounded on its utilization of artificial intelligence to bolster quality assessments, concurrently emphasizing its continuous efforts to enhance keyword databases and detection capabilities within the platform. The company emphasized its reliance on customer feedback, ratings, and reviews, in addition to addressing any reported issues or product returns pertaining to its condition, functionality, and overall satisfaction.

 

Significantly, the corporation predominantly caters to small-scale vendors specializing in the distribution of non-branded commodities through its platform. Over the course of the previous year, Meesho recorded a notable 35% surge in ratings received for items delivered, underscoring its commitment to quality assurance.

 

During the preceding six-month period, the platform observed a 15% reduction in the visibility of lower-rated products. The company expressed its intention to further diminish this figure by 20% within the subsequent six-month timeframe, thereby ensuring a sustained enhancement in product quality and customer contentment.

 

In accordance with the company’s policy, products consistently receiving subpar ratings and reviews from sellers will be removed from the platform, aligning with the quality standards expected by their customer base.

 

Megha Agarwal, Chief Experience Officer for Business at Meesho, provided additional insight into the company’s operational procedures, emphasizing their continuous investment in technological advancements and quality control measures. Agarwal highlighted the tangible outcomes of their endeavors, citing the deactivation of nearly 200,000 products failing to meet the platform’s quality benchmarks over the past three months. She reiterated the company’s steadfast commitment to fortifying quality assessments, thereby combating fraudulent practices and fostering trust among their clientele.