Apple has just unleashed its eagerly awaited Apple Vision Pro, marking the tech titan’s inaugural venture into spatial computing and virtual reality. Preliminary forecasts speculate that Apple is poised to vend 350,000 units within the inaugural year, a commendable feat for a nascent product category.
Analysts prognosticate a meteoric surge of 321% in sales during the subsequent year, amounting to an approximate 1.475 million headsets. By the quinquennial milestone post-launch, estimations envision Apple dispatching an astounding 12.613 million Vision Pro headsets, denoting an astronomical 3,504% expansion from 2024.
These sales prognostications strategically position the Vision Pro to outshine Meta and Sony substantially in the virtual reality domain. In the initial quintuple years post-launch, Meta’s Oculus Quest 2 headset achieved a global distribution of 10.4 million units. In comparison, Sony’s PlayStation VR product only transacted 6.6 million headsets during its initial quintuple years.
Diverging from Meta’s $300 Quest 2 and Sony’s $399 PlayStation VR, Apple’s Vision Pro bears a substantial $3,500 price tag. Nevertheless, the unchallenged eminence of Apple for delivering top-notch quality and user-friendly products is anticipated to propel sales despite the formidable entry cost.
According to Lee Astley from Techopedia, “Apple is arguably the most favored technological company in the world for smartphones, tablets, and computers. It’s no surprise to see them making their move in the VR headset scene. The numbers that are predicted and projected are truly impressive and perhaps unsurprising. The fact they are likely to move more shipments in the first 5 years post launch than Meta and Sony demonstrates just how much consumers trust their products.”
Endowed with robust brand allegiance and an emphasis on urbane design, Apple appears well-positioned to create a significant impact in the VR/AR market with Vision Pro. If initial forecasts hold true, Apple’s headset could swiftly ascend to become the new vanguard in sales within merely a few years of launch.